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Business Cards

clients - designs

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7 Ways to Make Your Business Card Your Best Marketing Tool   (Entrepreneur.com)

1. Give your card a purpose

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And we're not just talking communication. Cards that multi-task will be seen far more frequently than your average business card. Turn it into a bookmark, an event ticket, a note card, scratch card or sticker. Make it a conversation piece and your business will automatically become a part of the conversation.

Ermis
Ermis

Patisseries-Bakeries

Ermis
Ermis

Patisseries-Bakeries

Universal Life
Universal Life

(Insurance Company)

Fullah-Sugah
Fullah-Sugah

(Women's Boutique)

Vite
Vite

(Flower Shop)

Vite
Vite

(Flower Shop)

Drywall Solutions
Drywall Solutions

(Plasterboard Decorations)

Drywall Solutions
Drywall Solutions

(Plasterboard Decorations)

Cupid
Cupid

(Operations Company)

2. Track it

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Include a QR code or SKU on your business card, and whenever you hand it out, give the recipient an incentive like discounts or coupons for checking out your site. This way, you'll be able to track the rate at which your card compels people to action. If the current design and incentive doesn't work, you can always try another.

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Business Card
Business Card

(futsal-booking)

Business Card
Business Card

(futsal-booking)

Svea Bill
Svea Bill

(Volvo Specialist)

RV Investments
RV Investments

(Investments)

RV Investments
RV Investments

(Investments)

Soma Collection
Soma Collection

(Women's Boutique)

Soma Collection
Soma Collection

(Women's Boutique)

Sense Trading
Sense Trading

(Souvenirs - Accessories)

AndrosTheodorou
AndrosTheodorou

(Jewellery Shop)

3. Challenge people

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Surprise people with a fun fact or figure on your business card. Think about a Trivial-Pursuit-style question or piece of trivia that applies to your business. For example, adding a simple fact -- "You're more likely to survive a plane crash than click on a banner ad" -- could spur a conversation about new marketing channels and strategies, with business owners frustrated by their existing marketing efforts. Engage and amuse people when they read your card and your business will stand out.

MN Theodosiou
MN Theodosiou

(Lawyer)

MN Theodosiou
MN Theodosiou

(Lawyer)

Pantheon
Pantheon

(Cafe - Restaurant)

Olive Pearl Secretarial
Olive Pearl Secretarial

(Accounting Services)

Miro
Miro

(Kitchen Bar)

Miro
Miro

(Kitchen Bar)

Oineas
Oineas

(Tavern)

4. Add credibility with testimonials

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Customers relate to other customers. Because of that, testimonials speak volumes. Consider adding a brief quote or link to a quote on the back of your business card. It's a great way to use valuable space that otherwise goes to waste.

Mettas Bonded Stores
Mettas Bonded Stores

(International Freight Forwarders Warehousing, Clearing, Logistics)

Gold Services
Gold Services

(Corporate Administration)

Gold Services
Gold Services

(Corporate Administration)

Business Card
Business Card

(Hairdresser)

Business Card
Business Card

(Hairdresser)

G - STAR RAW
G - STAR RAW

(Clothes Store)

LM Secretarial
LM Secretarial

(Accounting Services)

Firts Class Homes
Firts Class Homes

(Real Estate Company)

Firts Class Homes
Firts Class Homes

(Real Estate Company)

5. Support a cause

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Social impact and business go hand-in-hand these days. Let people know about causes that drive you. Use your card as a vehicle to make a difference, and recipients will gain a better understanding of what drives you as a person and a professional. For example, you can include: "Proud supporters of Feeding America."

Business Card
Business Card

(Advocate - Legal Consultant)

Business Card
Business Card

(Advocate - Legal Consultant)

F Figure
F Figure

(Online Magazine)

F Figure
F Figure

(Online Magazine)

Seven - Hills
Seven - Hills

(Restaurant)

Business Card
Business Card

(English Teacher)

End Zone
End Zone

(Women's Boutique)

End Zone
End Zone

(Women's Boutique)

COOP Bank
COOP Bank

(COOP Bank)

6. Put a face to the name

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Consider putting your photo on your card so that people can continue to put a face to your name long after they've met you. A photo not only adds to the familiarity of your company's brand and increases your likeability factor, but paints a picture of you as a person. It also makes you easily recognizable from your competition.

Aquamarine
Aquamarine

(Accessories Jewellery Shop)

Andrys Creations
Andrys Creations

(Confectionery Cuisine)

Business Card
Business Card

(Greek Lessons)

Anna Cortesi
Anna Cortesi

(Clinical Dietitian - Nutritionist)

Anna Atman
Anna Atman

(Yoga Teacher)

Petrolina
Petrolina

(Gas Station)

Onisilos
Onisilos

(Rhythmic Gymnastic Club)

Evgenios Antoniou
Evgenios Antoniou

(Radiology Technologist)

hide-away
hide-away

7. Make it memorable 

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The physical act of exchanging your card can be more valuable than the card itself. Use it as a conversation starter to better understand where the person's needs, interests or hobbies lie. As you hand out your card, mention when you will follow up and also reinforce a message about the value of your business.